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Business Growth and Franchising Packages available with a slow initial fee and payment as results are achieved.


2 to 4 hours of our expert advice

1 hour of business growth surgeries

Half day training course

Click here for more

Ian Stirling of Objectives Reached is a full paid up member of:

As a business advocate of the LEP, we can provide additional advice to clients with help from the monthly emails we receive containing useful information that can benefit companies across Norfolk and Suffolk.

The Pain We Solve:

The franchise process can be complex, and professional advice can be expensive.

Paying up-front can drain cash flow, stalling further progress.

Time and experience are essential but not necessarily available.

The Best Solution:

Obtain expert advice at an affordable rate

Only paying a portion of the cost until the first franchisee is recruited

Why We Are the Best Solution Provider:

We offer 3 hours free advice sharing expert knowledge.

We are willing to share the risk and offer a fixed fee with staged payments.


What makes a business suitable for franchising?

What makes a franchisor successful?

Why do franchises work?   

What is franchising?

A franchised business involves companies trading as a branch of that business e.g. larger franchisors like McDonald’s, and smaller locally run businesses. Each branch is owned by a franchisee (a person sold a licence to launch it, by the owner). People looking to run their own business with less risk and a guaranteed quick wage are the best franchisees.

It is not ‘a miracle cure’

- Although some loss-making businesses believe that franchising will help with costs and marketing technique, investors will usually only pay for the current value of the business rather than the value it could have in the future.


Example …

Objectives Reached provides a unique service, we offer a fixed price which includes business support throughout the franchising process.  Many business owners are unsure if they are ready to franchise their business, so within our fee we help them to develop the company to that point.

Philippa Cunningham of Pink Plumbing has worked through that process.  Over the last 12 months, she has increased her own plumbing qualifications, added Gas Safe and simplified her processes.  

It has taken our time to provide general business growth advice and support during this period, and it is covered within our standard £5,000 small business franchise package.  We are compensated now, as when we are completing her franchise documentation, we will spend less time as the business model is right for franchise.

This approach allows the owner to build up capital in the business for expansion.  

Another example we have, is working with a national provider of OFSTED approved Teacher Training and other vocational courses.  We have a fixed price contract as the Business Development Manager, to develop the business for franchising.  This is much more than a franchising contract and we will assist with the training and support of the first franchisees.

Our service is flexible, and like all our services we deliver the parts of the growth plan that the business owner and their managers either cannot or do not wish to provide.  As we are working on fixed cost contracts the owners are comfortable.  

Want to know more about franchising? Do you need some expert knowledge about buying, starting, or expanding a franchise? The Franchise Show 14-15 February 2014, Excel, London, is the perfect opportunity to find out anything you need to know about franchising.

We are pleased to present Ian Stirling’s business book ‘Franchising - Steps to Success’. This is a straightforward book that can be read in approximately an hour, telling you all you need to know about franchising.

Please click here to download the book